When the Internet Went Down, Ever Studios Clients Stayed Up - Ever Studios Blog

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Chad Ever • October 26, 2025

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The AWS Outage That Shook the Internet

Dark AWS server room, tangled wires on floor, rows of empty server racks, dirty window, dim lighting.

On October 20, 2025, a major AWS outage disrupted countless websites and apps—causing chaos for businesses everywhere.

  • Video Transcript

    0:04

    Yesterday, the internet went dark, apps

    0:06

    froze, websites crashed, and millions of

    0:09

    people lost access to their favorite

    0:10

    internet services. What caused the

    0:13

    outage? A failure at Amazon,

    0:15

    specifically Amazon Web Services or AWS.

    0:20

    AWS allows internet companies to rent

    0:22

    server space and run their services.

    0:24

    Yesterday, there was a glitch at AWS. As

    0:27

    a result, more than 1,000 companies went

    0:29

    offline. The disruption lasted a few

    0:32

    hours and it triggered some key

    0:33

    questions. Apps and websites are central

    0:36

    to how we experience the internet. When

    0:39

    they stop, daily life stops with them.

    0:43

    So, should so much power sit with one

    0:46

    company or a handful of companies? Some

    0:48

    American lawmakers say that this should

    0:50

    change, that the internet should not be

    0:52

    so dependent on a few tech giants. Our

    0:56

    next report tells you about the debate

    0:59

    that is playing out and how AWS broke

    1:02

    the internet.

    1:03

    Yesterday, the internet stopped working.

    1:07

    Apps froze, websites crashed, and

    1:10

    millions of people couldn't get online

    1:13

    for a few hours. It felt like a digital

    1:16

    blackout.

    1:18

    The reason, a failure at Amazon Web

    1:20

    Services or AWS.

    1:24

    More than a thousand companies were hit.

    1:26

    Snapchat, Reddit, WhatsApp, even online

    1:30

    tax portals and banking apps. All of it

    1:32

    because one company had a bad day. AWS

    1:37

    is the world's largest cloud company.

    1:40

    Think of it as a giant warehouse for the

    1:42

    internet. It stores the data, pictures,

    1:46

    videos, and software that power our

    1:48

    favorite apps. Instead of every company

    1:52

    buying its own servers, they rent space

    1:54

    on AWS.

    1:56

    So when AWS breaks, the internet breaks

    1:59

    with it. Yesterday morning, that's

    2:01

    exactly what happened. Amazon's

    2:04

    engineers noticed increased error rates

    2:07

    in one of their main data centers. It

    2:09

    was based in North Virginia, a key hub

    2:12

    for AWS.

    2:14

    Soon, users across the world began to

    2:17

    lose access. The cause, a DNS failure.

    2:21

    DNS stands for domain name system. Think

    2:25

    of it as your phone's contact list. You

    2:28

    type and your phone dials the right

    2:30

    number. The DNS does the same thing, but

    2:33

    for the internet. It takes a website's

    2:36

    name, like google.com, and finds its

    2:39

    location online. But yesterday, that

    2:42

    system stopped working. It couldn't

    2:45

    match names with addresses. So when you

    2:47

    opened an app, your device didn't know

    2:49

    where to go.

    2:51

    The app was still there, but your phone

    2:53

    couldn't find it.

    2:55

    Experts say DNS failures are common.

    2:58

    Sometimes they happen during

    3:00

    maintenance. Sometimes it's a small

    3:03

    configuration mistake.

    3:05

    Sometimes it's a chain reaction inside a

    3:08

    data center.

    3:10

    In this case, AWS blamed an internal

    3:13

    error, a glitch in one of its database

    3:15

    systems. That single point of failure

    3:19

    spread across the network and within

    3:21

    minutes, a large part of the web went

    3:23

    dark.

    3:25

    This outage exposed how fragile the

    3:28

    internet has become. Most of the world's

    3:30

    apps run on the services of just a few

    3:33

    companies. They host everything from

    3:35

    emails to payment systems. is cheaper

    3:38

    and faster for businesses, but it also

    3:41

    means a single failure can cause ripples

    3:44

    worldwide.

    3:46

    There are smaller players like IBM,

    3:49

    Alibaba, and Stack It in Europe, but

    3:52

    none match AWS in scale. Replacing

    3:56

    Amazon's network would be like trying to

    3:58

    replicate the world's electricity grid

    4:00

    overnight. That's why the outage has

    4:03

    reignited a political debate.

    4:07

    US Senator Elizabeth Warren posted a

    4:09

    sharp message after the blackout. She

    4:12

    wrote, "If a company can break the

    4:14

    entire internet, they are too big.

    4:17

    Period. It's time to break up big tech."

    4:20

    Her post followed a string of antitrust

    4:23

    cases in the United States.

    4:26

    Earlier this year, a federal judge

    4:28

    refused to make Google sell its Android

    4:31

    or Chrome businesses.

    4:33

    Warren called that decision a slap on

    4:35

    the wrist. She and other lawmakers argue

    4:38

    that no single company should control so

    4:41

    much of the internet.

    4:42

    And Monday's outage proved their point.

    4:45

    It highlights the scale of dependence on

    4:48

    a few major players. One error, one

    4:51

    company, and almost the entire web goes

    4:54

    offline. For millions, it was a reminder

    4:58

    the internet may feel endless, but it

    5:01

    still runs through a few very powerful

    5:04

    hands.

    5:07

    Want the facts,

    5:08

    the latest developments,

    5:10

    news that gets straight to the point?

    5:12

    Well, we've got all three just for you.

    5:15

    This is First Post Live, a brand new

    5:17

    show, your window into what really

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    matters.

    5:20

    Don't miss it.

What Happened October 20th 2025

Man and woman looking at papers, pointing, concerned expressions, at a desk.

On October 20th, 2025, a massive AWS outage disrupted the internet. Many big brands and online platforms faced hours of downtime. Websites crashed, apps failed to load, and businesses lost revenue fast.

This event exposed how dependent everyone is on cloud services for daily operations.

Ever Studios stood apart during this chaos. They used offline tools and backup systems to maintain service. Alternative communication methods kept them connected with clients. While others scrambled for solutions, their preparation ensured smooth business operations without losing customer trust or damaging their reputation.

Big Brands, Big Problems

Office with several computers displaying

The AWS outage on October 20, 2025, caused chaos for many large brands. Big names like Netflix and Instacart faced hours of downtime. Websites went offline, apps stopped working, and customer patience ran out fast.

These businesses lost more than just uptime; they lost trust. Downtime damages brand reputation and drives customers away. For small e-commerce sites competing on Google rankings, even minutes of downtime can hurt SEO performance and bounce rates.

Reliable hosting isn't optional anymore—it’s a must for staying visible online.

The Hidden Cost of Downtime for Businesses

Man seated at cluttered desk in old office; computer, papers, clock, and window visible.

Downtime hurts businesses—lost sales, fewer customers, and a bad reputation can pile up fast.

  • Video Transcript

    0:00

    The internet just died yesterday with so

    0:02

    many websites being down for more than

    0:04

    12 hours. We're talking about Amazon,

    0:06

    Snapchat, Google, Hulu, Netflix, Reddit,

    0:09

    Lyft, Spotify, Starbucks, T-Mobile,

    0:11

    Verizon, Roblox, Fortnite, a bunch of

    0:13

    airlines, Nintendo Switch Online, Venmo,

    0:16

    and Zoom. And then a bunch of Amazon

    0:18

    apps like Alexa, Kindle, Ring, Prime

    0:20

    Video. That's a lot. That's like a huge

    0:21

    chunk of the internet that most people

    0:23

    use. So, what exactly happened? We're

    0:25

    going to look into it right here, cuz

    0:26

    this is actually crazy. And this comes

    0:28

    after YouTube itself went down like last

    0:30

    week sometime. So what's going on? Why

    0:32

    are so many websites going down now? So

    0:34

    apparently it was due to a DNS error,

    0:36

    whatever the heck that means. So

    0:38

    Amazon's web service went down, AWS, and

    0:42

    a lot of different platforms and

    0:43

    websites actually use AWS to just have

    0:46

    things running on their websites. AWS is

    0:48

    a cloud computing infrastructure. It

    0:50

    powers a lot of the internet. It's like

    0:52

    it it backs so many platforms and

    0:54

    websites. Like all those things we said,

    0:55

    just one example, Snapchat, all of their

    0:58

    stuff is backed on Amazon Web Services.

    1:00

    So if they go down, if Amazon goes down,

    1:02

    Snapchat and all these other things go

    1:04

    down. It's kind of crazy that Google

    1:05

    went down. Like you think Google and

    1:07

    Amazon would separate, but I guess not.

    1:09

    So I just checked and Google doesn't use

    1:10

    Amazon Web Services, but but they do for

    1:12

    maybe specific products and purposes,

    1:14

    but it's still really weird that Google

    1:15

    and Amazon and YouTube all went down in

    1:18

    like the last week. Anyways, this all

    1:20

    first happened at 3:00 a.m. Eastern. So,

    1:22

    it was in the middle of the night that

    1:24

    this happened. Down detector was going

    1:26

    crazy. Like, look at all of these

    1:27

    different websites that went down.

    1:29

    There's so many. Oh my god. Even just a

    1:32

    bunch of video games. Adobe, Delta, like

    1:34

    all these airlines. Oh man, that's

    1:36

    actually insane. And then Amazon

    1:38

    responded at 6:35 a.m. talking about a

    1:40

    partial fix. And then 6 hours later at

    1:44

    6:00 p.m. there was a full restoration.

    1:46

    Like, they fully fixed it. They fully

    1:48

    fixed whatever happened. The outage was

    1:50

    from 3:00 a.m. to 6:00 p.m. That's over

    1:52

    12 hours. So, Amazon responded to what

    1:54

    happened and their response is just kind

    1:55

    of weird and vague. Amazon said that the

    1:57

    outage was likely caused by issues

    1:59

    related to its DNS. Likely they do they

    2:02

    even know fully likely. What the heck?

    2:05

    And DNS is their domain name system

    2:07

    which converts website addresses into

    2:09

    numeric ones. And it people describe it

    2:11

    as a phone book for the internet. So,

    2:12

    it's literally just how things work.

    2:15

    It's how websites work and process

    2:17

    information and handle stuff. It's also

    2:19

    described as the plumbing for online

    2:20

    connectivity. So, if that goes down,

    2:23

    you're kind of messed up for a long time

    2:24

    and that is what happened. It was most

    2:26

    of the day yesterday that all these

    2:28

    services that use Amazon was just

    2:29

    completely down. There were also other

    2:31

    weird cases like a lot of smart home

    2:33

    tech was using these Amazon web

    2:35

    services. So, people with smart

    2:36

    mattresses found that their mattresses

    2:38

    were stuck in the morning in like an

    2:40

    incline position or overheating cuz they

    2:42

    had the mattress heated. Like, that's

    2:44

    definitely not good. And I don't know

    2:45

    why they need internet to have all those

    2:47

    features. just make it in the device.

    2:49

    It's a mattress. I'm pointing here

    2:51

    because my bed's right here. It does

    2:53

    spark concerns with all of these

    2:54

    services using Amazon Web Services. I

    2:57

    think some websites need to consider

    2:58

    maybe diversifying because if you all

    3:00

    rely on one thing, it's obvious that if

    3:03

    it goes down, a lot of the internet goes

    3:04

    down as well. But yeah, YouTube went

    3:06

    down just last week and now this

    3:08

    happening and and Google at the same

    3:09

    time reporting outages. It's just really

    3:11

    like concerning. Like why are all these

    3:13

    websites going down lately? Is something

    3:15

    else going on? It makes you wonder, but

    3:17

    like it could also just be coincidence.

When Minutes Mean Money

Every minute your website is down, you risk losing both money and trust. High-impact outages in 2025 cost businesses around $2 million per hour. For some industries, like automotive, just an hour of downtime reached up to $2.3 million.

Even small businesses feel the pinch as missed sales add up fast.

 

Uptime benchmarks matter more than ever. A 99.9% uptime allows for about 43 minutes of downtime each month, while 99.99% cuts that to only four minutes. Downtime can also hurt SEO rankings because search engines favor reliable websites with high uptime percentages.

 

Quick response tools like UptimeRobot or Better Stack help you stay on top by offering real-time alerts and monitoring frequency options to reduce risks.

One hour of downtime could cost hundreds of thousands; reducing even a few minutes makes all the difference.

Reputation and Trust Impact

Downtime can hurt your business reputation. Clients expect quick and reliable online services. Frequent downtime damages trust, making potential customers turn to competitors instead.

Hosting providers with poor uptime or slow site speeds harm your website’s performance and your brand image.

Transparent hosting services help maintain this trust. Uptime monitoring tools like Synthetic Monitoring and Real User Monitoring demonstrate reliability by offering real-time updates on performance metrics.

Quick issue resolution through strong customer support further builds confidence in your online presence, helping improve search engine rankings and user satisfaction long-term.

How Ever Studios Keeps Clients Online

Man at desk with three computer monitors, analyzing data, with a mug nearby.

Ever Studios uses smart tools and strong systems to keep your website’s uptime high—learn how they stay ready for anything.

Layered Infrastructure & Smart Hosting

Smart hosting makes your website’s uptime reliable even during big outages. Through layered infrastructure, servers stay healthy and fast. Real-time monitoring of CPU, RAM, and disk ensures no surprises.

If a service fails, automated healing restarts it instantly to avoid downtime.

No one wants their business offline when customers are searching.

This setup blends cloud solutions with offline backups for strong uptime guarantees. Resource monitoring pinpoints server issues fast, improving performance trends over time. Detailed reports on incidents show what happened and how to fix it better next time.

With this proactive approach, you can protect revenue loss and boost customer satisfaction too!

Beyond Cloud Dependence

Ever Studios plans for more than just cloud-based solutions. Backup systems and offline tools ensure your website availability even during major outages. These contingency tools let you manage web pages, monitor server health, and protect website uptime and reliability.

Their team also recommends drills to prepare staff for unexpected downtime. This ensures smoother communication using alternative methods like phone calls or public status pages when online systems fail.

By staying ready with recovery plans, businesses reduce risks and maintain a positive user experience during tough times.

Your website should never depend on one solution alone; next, learn why uptime is vital for growth!

Why Uptime Should Be Part of Every Marketing Strategy

Laptop and three monitors displaying data charts and graphs on a desk.

Your site is more than a page—it’s your best salesperson, and every second of downtime means lost clicks and trust... keep your business online to stay ahead.

Your Website is Your Sales Engine

Your website drives sales every second it’s online. Downtime breaks that flow, leading to missed leads and lower revenue. A fast-loading site builds trust and keeps customers engaged.

Metrics like TTFB ( Time to First Byte) matter here; anything below 200 ms ensures rapid page loads.

Slow speeds hurt SEO, especially Core Web Vitals like LCP scores. Regular uptime monitoring protects your business from disruptions. Tools like New Relic or an uptime monitoring service send instant alerts for issues with web servers or performance problems.

Keeping your site live and optimized boosts organic traffic while improving user trust.

Building Long-Term Stability

Building a stable online presence means more than fast page views. It requires consistent uptime of a website and reliable IT infrastructure. Service providers with solid guarantees, like InMotion Hosting’s 99.9% uptime SLA, protect your business from downtime that hurts reputation and trust.

Automated healing tools restart failed processes instantly, avoiding extended website downtime. Regular checks on server resources like CPU and RAM prevent performance issues before they escalate.

By using advanced features such as API monitoring or SSL monitoring, you can ensure web applications run smoothly over any specific period without false positives disrupting your flow.

Focus on growth while stable hosting takes care of sudden network issues behind the scenes!

FAQs

  • 1. What makes Ever Studios’ clients stay online during internet outages?

    Ever Studios uses advanced tools like Content Delivery Networks and Port Monitoring to ensure website reliability and reduce downtime.

  • 2. How does application monitoring help prevent financial losses?

    Application monitoring checks performance, tracks HTTP requests, and identifies issues quickly. This prevents disruptions that could lead to financial losses.



  • 3. Why is website maintenance important for business success?

    Regular website maintenance, including software updates and domain name management, ensures smooth operations and better search results.




  • 4. How can businesses use incident management to improve reliability?

    Incident management systems send push notifications and track HTTP status codes in real time. This helps website owners fix problems fast and maintain reliability.





  • 5. Can a free trial help businesses find the right tool for web services?

    Yes, a free trial lets businesses test tools like real-browser monitoring and application performance trackers to choose the best fit for their needs.




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